Celebrated 80 years of attivita\'nel 2011, we prepare ourselves through the fourth generation represented by Pierfilippo Di Prete to face new goals through the experience of old traditions and roots, on which the Haberdashery bases its existence always, looking through \' market innovation to address new international channels. Since Rodomonte and Rosina founded the company and to follow my father and my mother, Mauro and Nada, remain solid foundation SERIOUS \', MARKET RESEARCH and PROFESSIONALISM\' upon which our whole philosophy of business growth. In this time of great difficolta\'economiche international markets always believe in piu\'fermamente qualita\'aziendale and totally dissociate ourselves from the economic policies of mere speculation, designed solely to undermine the market and lower revenues.